Red Hat

In collaboration with Paula Scher’s team at Pentagram, MCKL created a new word mark and custom typeface for Red Hat, the North Carolina-based Linux distributor and provider of open-source software. 

Read more about the new brand at Red Hat.


MCKL collaborated with Target on a logo for the new brand Everspring, their eco-friendly line of household products. The mark is based on Superior Title.




MCKL collaborated with Turner Duckworth to create a logo for Tillamook, the Oregon-based  producer of beloved cheese and ice cream products. We took inspiration from script logos from their 110-year history.

Read more at


We drew a new logo and custom typefaces for Uber, in collaboration with Wolff Olins. Uber Move is inspired by early 20th-century sans serifs like Futura and Neuzeit Grotesk, reimagined through the lens of transportation fonts from around the world.

See more in  Custom.


MCKL collaborated with Collins to create a new logo and family of custom typefaces for Ogilvy, one of the biggest advertising agencies in the world.

See more in Custom.

American Express

MCKL collaborated with Pentagram partner Abbott Miller to create a new system of logos for American Express. The new identity includes a revised 'blue box' logo, as well as new lettering for outside the box and a small scale 'AMEX' icon.

Read more at Pentagram.

Expedia Group

Expedia Group is the parent company of Expedia,, Orbitz, Hotwire, and a bunch of other popular travel-related websites. We worked with Paula Scher's team at Pentagram to craft a custom wordmark and typeface for Expedia Group.

Read more at Pentagram.