We worked with Bon Appétit to create a new logo and custom typeface for the magazine. We were inspired by the team’s bold and iconic image-driven approach to cover design and the nostalgic wink of the 50s & 60s cookbook photography style.
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92NY is a cultural organization in New York City which provices a wide variety of community services and arts initiatives.
To rebrand 92NY, we partnered with Pentagram to create a custom typeface and logo in the Didot style.
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As longtime Sweetgreen fans it was a blast to imagine a new logo and custom typeface for this incredible company. We worked with our friends at Collins to customize our Owners typeface for the brand.
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We're honored to have assisted Team Design in crafting the Pfizer wordmark!
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New logo for our friends and collaborators at Primary Information, an incredible non-profit publisher specializing in facsimile editions and writings by contemporary artists.
We created a new logo and family of custom fonts for Electronic Arts, the legendary video game publisher and distributor. In collaboration with Skylight Collective.
We’re thrilled to help out Emily Oberman’s team at Pentagram on the redesign of the Warner Bros. identity. We drew a new shield, wordmark, and custom typeface.
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In collaboration with Peter Mendelsund and Oliver Munday, we created a new logo for The Atlantic. We also created a custom typeface, Atlantic Condensed, inspired by the original nameplate from the first issues of the magazine.
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MCKL collaborated with Emily Oberman’s team at Pentagram on a new logo and custom typeface for Fisher Price.
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MCKL collaborated with Target on a logo for the new brand Everspring, their eco-friendly line of household products. The mark is based on Superior Title.
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MCKL collaborated with Turner Duckworth to create a logo for Tillamook, the Oregon-based producer of beloved cheese and ice cream products. We took inspiration from script logos from their 110-year history.
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We drew a new logo and custom typefaces for Uber, in collaboration with Wolff Olins. Uber Move is inspired by early 20th-century sans serifs like Futura and Neuzeit Grotesk, reimagined through the lens of transportation fonts from around the world.
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MCKL collaborated with Collins to create a new logo and family of custom typefaces for Ogilvy, one of the biggest advertising agencies in the world.
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MCKL collaborated with Pentagram partner Abbott Miller to create a new system of logos for American Express. The new identity includes a revised 'blue box' logo, as well as new lettering for outside the box and a small scale 'AMEX' icon.
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Expedia Group is the parent company of Expedia, Hotels.com, Orbitz, Hotwire, and a bunch of other popular travel-related websites. We worked with Paula Scher's team at Pentagram to craft a custom wordmark and typeface for Expedia Group.
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