
Sweetgreen
As longtime Sweetgreen fans it was a blast to imagine a new logo and custom typeface for this incredible company. We worked with our friends at Collins to customize our Owners typeface for the brand.
See more at Collins.
As longtime Sweetgreen fans it was a blast to imagine a new logo and custom typeface for this incredible company. We worked with our friends at Collins to customize our Owners typeface for the brand.
See more at Collins.
New logo for our friends and collaborators at Primary Information, an incredible non-profit publisher specializing in facsimile editions and writings by contemporary artists.
We created a new logo and family of custom fonts for Electronic Arts, the legendary video game publisher and distributor. In collaboration with Skylight Collective.
We’re thrilled to help out Emily Oberman’s team at Pentagram on the redesign of the Warner Bros. identity. We drew a new shield, wordmark, and custom typeface. See more at Pentagram.
In collaboration with Peter Mendelsund and Oliver Munday, we created a new logo for The Atlantic. We also created a custom typeface, Atlantic Condensed, inspired by the original nameplate from the first issues of the magazine.
MCKL collaborated with Emily Oberman's team at Pentagram on a new logo and custom typeface for Fisher Price. Sneak peak on Instagram!
MCKL collaborated with Target on a logo for the new brand Everspring, their eco-friendly line of household products. The mark is based on Superior Title.
Read more at Target.com.
MCKL collaborated with Turner Duckworth to create a logo for Tillamook, the Oregon-based producer of beloved cheese and ice cream products. We took inspiration from script logos from their 110-year history.
>Read more at Tillamook.com.
We drew a new logo and custom typefaces for Uber, in collaboration with Wolff Olins. Uber Move is inspired by early 20th-century sans serifs like Futura and Neuzeit Grotesk, reimagined through the lens of transportation fonts from around the world.
See more in Custom.
MCKL collaborated with Collins to create a new logo and family of custom typefaces for Ogilvy, one of the biggest advertising agencies in the world.
See more in Custom.
MCKL collaborated with Pentagram partner Abbott Miller to create a new system of logos for American Express. The new identity includes a revised 'blue box' logo, as well as new lettering for outside the box and a small scale 'AMEX' icon.
Read more at Pentagram.
Expedia Group is the parent company of Expedia, Hotels.com, Orbitz, Hotwire, and a bunch of other popular travel-related websites. We worked with Paula Scher's team at Pentagram to craft a custom wordmark and typeface for Expedia Group.
Read more at Pentagram.