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Warner Bros

  • Logo and Custom Typeface
  • Direction by Emily Oberman, Tim Cohan, and Tom Grunwald, Pentagram
  • Images courtesy of Pentagram

We partnered with Pentagram to develop custom lettering for Warner Bros.’ identity redesign. This included refining the iconic WB shield, featured on their legendary water tower, as well as creating a new wordmark and an original family of typefaces.

1930’s WB shield which inspired the new logo.
1930’s WB shield which inspired the new logo.

Drawing inspiration from the Art Deco-era lettering found in the original WB shield and the expressive, animated quality of classic sign painting, we created a display typeface that is condensed and tightly spaced. The accompanying text styles were carefully optimized for clarity and performance at smaller sizes.

Custom project display image
Custom project display image
Custom project display image
Custom project display image
Custom project display image
Custom project display image
Project section image
Project section image
Project section image
Project section image
Project section image
Project section image
Project section image
  • Hover ImageCustom project logo
  • Hover ImageCustom project logo
  • Photograph of the upper portion of the Atlantic magazine issue from December 2019. A handprint is depicted in red and blue paint. The Atlantic acronym logo in the top left, seen large.Custom project logo
  • Hover ImageCustom project logo
  • Hover ImageCustom project logo
  • Hover ImageCustom project logo
  • Hover ImageCustom project logo
  • Hover ImageCustom project logo
  • Hover ImageCustom project logo
  • LA Olympic Memorial stadium in background with lens flare and LA28 Olympics custom typeface by by MCKL / Jeremy Mickel.Custom project logo
  • Hover ImageCustom project logo
  • Hover ImageCustom project logo
  • Hover ImageCustom project logo
  • Hover ImageCustom project logo
  • Hover ImageCustom project logo
  • Hover ImageCustom project logo
  • Hover ImageCustom project logo
  • Hover ImageCustom project logo
  • Hover ImageCustom project logo
  • Hover ImageCustom project logo
  • Hover ImageCustom project logo
  • Hover ImageCustom project logo
  • Hover ImageCustom project logo
  • Hover ImageCustom project logo