Ogilvy, 2018

Design direction by Collins:
Brian Collins, Tom Wilder, and Brian Okarski

We worked with Collins to create a new logo and family of custom typefaces for Ogilvy, one of the largest advertising agencies in the world. For Ogilvy Serif, we took inspiration from Baskerville, founder David Ogilvy’s favorite typeface, but gave it sharpened details and unique constructions to make it undeniably contemporary. We also created Ogilvy Sans, with complementary proportions and range of weights.

Images courtesy of Collins
Video by Tomas Markevicius