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Ogilvy

  • Logo and Custom Typeface
  • Direction by Brian Collins, Tom Wilder, and Brian Okarski, Collins
  • Video by Tomas Markevicius
  • Images courtesy of Collins

We collaborated with Collins to design a new logo and custom typeface family for Ogilvy, one of the world’s largest advertising agencies. Their previous identity lacked consistency, with numerous variations across the brand’s many divisions. A custom typeface provided a unified and cohesive solution.

From Essai d'Épreuves des Caractères de la Fonderie de Baskerville, 1750
From Essai d'Épreuves des Caractères de la Fonderie de Baskerville, 1750

For Ogilvy Serif, we drew inspiration from Baskerville, founder David Ogilvy’s favorite typeface, while refining its details for a sharper, more contemporary feel. To complement it, we designed Ogilvy Sans, a modern counterpart with harmonized proportions and a versatile range of weights. Together, these typefaces create a distinctive yet flexible system that strengthens Ogilvy’s brand identity across all platforms.

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  • Photograph of the upper portion of the Atlantic magazine issue from December 2019. A handprint is depicted in red and blue paint. The Atlantic acronym logo in the top left, seen large.Custom project logo
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  • LA Olympics stadiumCustom project logo
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