Design direction by Leon Imas, adidas
The primary brand typeface of adidas is Adineue PRO, inspired by the simple geometric lettering in the original adidas logo. An initial version of the lowercase in 3 weights was created by Joancarles Casasín in 2012. adidas worked with MCKL to expand the family to include uppercase, italics, condensed styles, and alternate characters in several additional weights.
Over the years, we created many fonts and logos for adidas. We redrew the primary adidas wordmark, trefoil, and Badge of Sport (three-stripe), and adapted Adineue PRO to an innovative variable font with an extreme range of widths and weights.