Design direction by Collins:
Brian Collins, Tom Wilder, and Sanuk Kim
We worked with Collins to create a custom typeface and logo for Sweetgreen, the high-end fast casual salad brand.
Owners / SweetSans
We based the fonts on MCKL’s Owners typeface, customizing characters to bring out the flavor of the brand. The styles of SweetSans include a range of widths and weights, which allows for maximum expression.
An important part of the logo development was creating a monogram which paired with the logo. The final mark has a special g which shares qualities with the s.
Images courtesy of Collins and Sweetgreen