Uber, 2018

Design direction by Wolff Olins and Uber:
Forest Young and Peter Markatos

We drew a new logo and custom typefaces for Uber, in collaboration with Wolff Olins. Uber Move is inspired by early twentieth century sans serifs like Futura and Neuzeit Grotesk, reimagined through the lens of transportation fonts from around the world. The fonts were produced in 4 weights and 2 optical sizes: Display is tracked tightly and is geometric in construction, and Text is spaced more generously and is slightly condensed. 

Images courtesy of Wolff Olins and Uber
Video by Violet Office