Shift is inspired by American slab-serifs from the late 19th century, particularly Franklin Circular, from A.D. Farmer & Sons. In its lighter weights, it takes on the personality of a typewriter face, with flared terminals and prominent serifs. In the heavier weights, it acts as a titling Egyptian, with thin spaces between characters and small counters.
Winner of the Certificate of Excellence in Typeface Design, TDC²
Designed by Jeremy Mickel