Let’s Be Glyphs for Fisher Price, 2020

We were thrilled to work with Pentagram on the logo and custom font for Fisher Price. Let’s Be Glyphs comes in two versions: Normal, a sans serif inspired by the classic Fisher Price logo, and Bouncy, which uses contextual alternates to create an animated, childlike sense of movement.

Design direction by Pentagram:
Emily Oberman, Lisa Grant, Tim Cohan, Laura Berglund, and Mira Khandpur