Fisher Price, 2020

Design direction by Pentagram:
Emily Oberman, Lisa Grant, Tim Cohan, Laura Berglund, and Mira Khandpur

We were thrilled to work with Pentagram on the logo and custom font for Fisher Price. Let’s Be Glyphs comes in two versions: Normal, a sans serif inspired by the classic Fisher Price logo, and Bouncy, which uses contextual alternates to create an animated, childlike sense of movement.