Little Caesars, 2017

Design direction by Turner Duckworth

We updated the workmark and created a custom typeface for Little Caesars. 

The logo just needed some remastering, removing the old outline and improving the shape and fidelity of the letterforms.

The custom typeface is intended to feel ‘cheesy and crispy’, just like their pizza. We brought along our good friend Arley Torsone of Ladyfingers Letterpress to create the handlettering, which we turned into an OpenType-featured font with lots of alternates.