Nuts.com, 2012

Design direction by Pentagram:
Michael Bierut and Katie Barcelona

Nutcase is a fun brush-lettering font that supports Pentagram's redesign of Nuts.com's identity and packaging. It's based on Michael Bierut's brush-lettering. He drew lots of alternates, and we included 5 versions of each letter for the font, using OpenType contextual alternates features to create a natural hand-lettered effect.

Images courtesy of Pentagram
Illustrations by Christoph Niemann