Nutcase for Nuts.com, 2012

Nutcase is a fun brush-lettering font that supports Pentagram's redesign of Nuts.com's identity and packaging. It's based on Michael Bierut's brush-lettering. He drew lots of alternates, and I included 5 versions of each letter for the font, using OpenType contextual alternates features to create a natural hand-lettered effect.

Design direction by Pentagram: Michael Bierut and Katie Barcelona
Packaging design by Pentagram
Illustrations by Christoph Niemann