Uber Move / Uber Text for Uber, 2018

We drew a new logo and custom typefaces for Uber, in collaboration with Wolff Olins SF. Uber Move is inspired by early twentieth century sans serifs like Futura and Neuzeit Grotesk, reimagined through the lens of transportation fonts from around the world. The fonts were produced in 4 weights and 2 optical sizes: Display is tracked tightly and is geometric in construction, and Text is spaced more generously and is slightly condensed. 

Creative direction by Wolff Olins / Uber:
Forest Young, Peter Markatos, Matt Delbridge, Taylor Simpson, Mason Field
Video by Violet Office