We worked with Collins to create a new logo and family of custom typefaces for Ogilvy, one of the largest advertising agencies in the world. For Ogilvy Serif, we took inspiration from Baskerville, founder David Ogilvy's favorite typeface, but gave it sharpened details and unique constructions to make it undeniably contemporary. We also created Ogilvy Sans, with complementary proportions and range of weights.
Design direction by Collins: Brian Collins, Tom Wilder, Brian Okarski
Ogilvy Serif designed with Graham Bradley
Video by Tomas Markevicius