Harry Beast, 2018

Harry Beast is the brand font of J. K. Rowling’s Wizarding World, the parent company of Harry Potter and Fantastic Beasts (that’s how we came up with the name). Each uppercase letter and number has ‘beast’ alternates, expressive versions that take on the personality of her rich fantasy worlds.

Design direction by Pentagram: Emily Oberman and Timothy Cohan
Cyrillic by Ksenya Samarskaya