Adineue PRO for adidas, 2015

The primary brand typeface of adidas is Adineue PRO, inspired by the simple geometric lettering in the original adidas logo. An initial version of the lowercase in 3 weights was created by Joancarles Casasín in 2012. adidas worked with MCKL to expand the family to include uppercase, italics, condensed styles, and alternate characters in several additional weights.

Design direction by Leon Imas, adidas
Cyrillic design by Ilya Ruderman