Adineue CHOP for adidas, 2018

Adineue CHOP is an octagonal athletic sans, built as a variable font in a wide range of widths and weights - from CrazyLight to UltraBlack, and XXNarrow to XXWide. The fonts are named for the sliced diagonals on characters like A K R W, a feature that lowers contrast and allows for tight spacing, especially in the wider instances.

Creative direction by Leon Imas, adidas
Custom Illustrator plugin by Kenneth Ormandy
Animations by Zipeng Zhu / Dazzle